Here's marketing copy I wrote for a smartphone app called FatBooth. It was published here.
You! With the taco! Put that down and check out what you might look like if you eat five hundred more of those. FatBooth is a unique app that lets you takes photos of yourself and your friends and "add" weight to your face. Ever wonder what you would look like with jowls and a double-chin? Here's your chance to find out. Take a saved photo, trim it, crop it, and watch as your face stretches to jiggly proportions.
Don't be scandalized by what you look like afterward. You were always told the camera adds a few pounds. FatBooth isn't just fun, it's easy to use, too. Just load up a photo, then shake your iPhone, iPad or iPod Touch. Instantly, you can see the shape of your face change. Save the new images to your library and post them on Facebook, Twitter or any other social networking service you use. Text them to your friends so they can think you've really let yourself go. Shake the image again and you won't be tipping the scales anymore. Instant diet!
FatBooth is a top paid iTunes app in more than 25 countries. It's a quirky tool that might make you think twice about that extra taco. Are you going to eat that?